Hedge fund seeder Capital Z Asset Management has hired a Bear Stearns veteran to head up its marketing effort and support its portfolio funds.

James Marrone was named a partner and chief marketing officer at New York-based CZAM. Marrone joins after a decade at Bear Stearns Asset Management, where he led corporate institutional sales. Prior to joining BSAM, Marrone was director of marketing at Capital Management Associates.

“Jim’s appointment underscores out commitment not only to our currently sponsored hedge funds and those that we intend to sponsor, but also to our institutional investors who are interested in seeding the next wave of hedge fund managers,” Christianna Wood, CEO of CZAM, said. “Jim is a respected industry veteran with broad sales and marketing experience of alternative products.”

At CZAM, Marrone will be charged with leading sales, marketing and product development, as well as supporting the firm’s sponsored managers’ marketing and new business efforts.