Alex Bugeja, an entrepreneur formerly involved in the semiconductor, online advertising and e-commerce sectors, has founded a hedge fund and is currently prepping a long/short vehicle to invest e-commerce, alternative and renewable energy companies. 

According to Bugeja’s marketing document, Borton Capital's investment philosophy will be a conservative one: It will focus on value, and on obtaining a high margin of safety in all investments it undertakes.

“In the tradition of Warren Buffett, we will first of all seek not to lose money and believe that if we minimize the odds of that happening, then the odds of a satisfactory outcome are substantially increased,” it said. “In turn, our focus on value and margin of safety will rule out many of the investments commonly associated with exploiting new trends and technologies—we would simply not be willing to pay the exorbitant prices the market often asks for over-hyped ‘next big thing’ businesses.”

The fund will invest in public companies on the equity markets, debt, options, and other securities, private companies, and may also allocate a portion of its capital to setting up brand new ventures “in carefully targeted teams working on e-commerce and Web 2.0 projects.”

Bugeja said he plans to launch the fund as soon as it has attracted sufficient interest from investors.

Previously, Bugeja founded Traffikoo, a boutique online advertising firm, in early 2005 and Engim, a venture-backed wireless semiconductor company. Before Engim, he was with Texas Instruments, where he worked as a senior design engineer.