Sloan Jumpstarts Prime Services Unit

Mar 27 2009 | 10:16am ET

Fort Lee, N.J.-based Sloan Securities Corp. is beefing up its marketing efforts in order to reach out to emerging hedge fund managers, a segment of the asset management universe that it believes is not being served by the large financial institutions.

As part of its marketing effort, the firm has launched a SloanPrime Web site in conjunction with the re-branding of its corporate site.

“Up to now we’ve have had no marketing effort because the business sold itself through unsolicited referrals,” said Ralph Lamberti, managing director of prime brokerage services. “We started in prime brokerage about four years ago, and inline with the trend of funds moving to mini-primes to diversify their custodial risks, we’ve actually benefited from the crisis of 2008. [In the past year] we’ve converted several funds from larger name prime brokerages.”

The firm currently counts 100 emerging hedge funds—those managing anywhere from a few million to $100 million—as clients.

Lamberti said the flight of smaller hedge funds to mini-prime brokers will continue as the industry-wide shakeout continues.

“The trend to multi-primes will hold and continue with the advantages of diversifying custodial risks in this environment. The advantages of going to a firm that is multi-primed are that you can get consolidated reporting and back office interfaces,” he said.

Sloan Securities was established in 1987 and provides advanced brokerage and corporate finance services to domestic and international clients. 


In Depth

Q&A: Open Season For Closed-End Funds

Aug 29 2014 | 10:00am ET

When Maury Fertig and Bob Huffman, former Salomon Brothers coworkers, launched...

Lifestyle

Och Funds Women In Finance Initiative At U-M

Aug 28 2014 | 3:01pm ET

Och-Ziff Capital founder Daniel Och and his wife have made a "generous donation"...

Guest Contributor

Looking Ahead: What’s In Store For Managed Futures?

Aug 22 2014 | 12:52pm ET

The last five years were phenomenal for investors in equity indices. Will the next...

 

Editor's Note

    Get A Sneak Peak Of The Alpha Pages

    Aug 25 2014 | 11:21am ET

    As many of you know, FINalternatives was recently acquired by the owners of Futures magazine, a firm called The Alpha Pages LLC. Today marks the soft-launch of a new sister site for both publications. As its name suggests, The Alpha Pages will cover all types of alternative investments, going far beyond the more well-known ones such as hedge funds and private equity. Read more…

 

Futures Magazine

July/August 2014 Cover

The time was right

Commodities/Futures magazine launched at the precipice of a revolution in the futures industry—really a revolution in the idea of risk management—that would move it from a small niche industry to ...

The Alpha Pages

TAP July/August 2014 Cover

The Alpha Pages Interview: Senator Rand Paul

Senator Paul sat down in the debut series of the Alpha Pages Interview to discuss the broken tax code, regulation surrounding Bitcoin, and his plans for the 2016 Presidential election.