Ex-Morgan Stanley Exec. Founds Hedge Fund, Alts. Advisory

Jul 9 2009 | 4:08am ET

A former Morgan Stanley executive has founded a new hedge fund in Atlanta, one of only a handful of such companies owned by an African-American.

Tru/Alpha Capital Advisors is the brainchild on Monty Bruell. In addition to managing hedge funds, the firm will also offer alternative investment advisory services.

"Central to our success is our niche focus on specific markets and our 'talent scout' approach to identifying emerging money managers who can be elusive in this industry," said Bruell. "This is critical to avoiding catastrophic losses like we've seen recently with rogue asset managers.”

In Depth

Financial Industry Blockchain Consortium R3 To Open-Source Platform Code

Oct 20 2016 | 9:03pm ET

Bitcoin's blockchain technology has spawned a flurry of activity among fintech startups...


U.S. Trust's Beard: The Rapid Growth of the Art Lending Industry

Oct 7 2016 | 10:55pm ET

Alternative investment managers have emerged as some of the most significant art...

Guest Contributor

Hedge Fund Marketing – Tips for Your Initial Sales Meeting

Sep 29 2016 | 5:46pm ET

There are two main goals a hedge fund should have for an initial in-person sales...