Atrato Advisors Adds Morgan Stanley Vet

Sep 25 2009 | 10:07am ET

Hedge fund consulting boutique Atrato Advisors has tapped Hyacinth Chu, an 11-year veteran of the prime brokerage businesses of Morgan Stanley and UBS, as a managing director.

Chu will assume a dual role at Atrato, directing the firm’s business development activities while also contributing to the firm’s research efforts, particularly on the operational due diligence side.

Atrato was founded late last year by Brian Reich, former head of research at Deutsche Bank Private Wealth Management and Cantor Fitzgerald. In its first year of business, Atrato has won direct advisory mandates of approximately $200 million across the family office and institutional allocator space, both in the U.S. as well as abroad.

“Hyacinth brings world class experience from her leadership roles within some of the top prime brokerage platforms on the street,” says Reich. “As a growing advisory business, we place a huge premium on versatility and expanding with people who make strong contributions across several parts of our business. Hyacinth will help us immeasurably in our growth from a client perspective, and also brings a unique perspective to our research having come from the prime brokerage side of the industry.”

Atrato offers independent and customized hedge fund portfolio research, advisory, risk management solutions on in a fiduciary consulting format.

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