Barred from one London neighborhood by a lawsuit from a hedge fund marketing firm, former New Star Asset Management chairman John Duffield is setting up shop in another.

Prevented from naming his new firm after Hyde Park, the London green space just north of his new offices in Knightsbridge, by the objections of Hyde Park Investment, Duffield has instead named his firm after Brompton, a neighborhood just southwest of its headquarter. And he’s been busy with the new name.

Duffield has registered another pair of companies at his Knightsbridge Green offices, called Brompton Asset Management and Brompton Asset Management Group. Another new company, Brompton Investment, has been registered at the offices of his lawyers, while two existing companies have been renamed Brompton Assets and Brompton Asset Management Holdings.