Diamonds: Not Only A Girl’s Best Friend, But An Asset Class

By Saul Singer -- Over the last decade the global diamond industry has been focused on reinforcing the message that diamonds are the leading emotional and aspirational gift item in the mind of consumers across the globe. Millions of dollars in marketing expenditure is allocated on an annual basis to produce seductive and effective marketing campaigns which are of particular prevalence at this time of the year in the lead-up to the Holiday Season.