The indomitable Philip Goldstein plans to institutionalize his opposition to hedge fund regulation with a chamber of commerce for the industry.

Speaking at a San Francisco conference on marketing and advertising rules for hedge funds—restrictions that he is seeking to have tossed á la the Securities and Exchange Commission’s hedge fund registration requirement, which Goldstein sought successfully to have overturned two years ago—Goldstein said he hopes to set up a non-profit organization to lobby for “rational regulation.”

“Who could be against rational regulations?” he asked. “I’d like people to be able to contact me anonymously to have their voices heard.”

“A lot of these rules out there don’t make any sense, and I’d like to see an organization that’s willing to litigate on behalf of the industry on some of these issues because a lot of people are intimidated by the regulators,” the Bulldog Investors principal said.

Goldstein hasn’t set a timeline for the new group, tentatively dubbed the Rational Regulatory Policy Institute, Investment News reports.